The Behavioral Targeting of Ads Results in Consumers Responding Ten

question 36

True/False

The behavioral targeting of ads results in consumers responding ten times more frequently than when delivered ads randomly.

---

Definitions:

Psychoanalytic

Relating to a theory of psychology which emphasizes unconscious psychological processes and is credited to Freud.

Positive Transference

The phenomenon in psychotherapy where a patient projects positive feelings for someone from their past onto the therapist.

Free Association

A psychoanalytic technique where the patient speaks freely to uncover repressed thoughts and feelings, facilitating the therapeutic process.

Insight Therapist

A mental health professional who focuses on guiding clients to understand the motivations and dynamics of their thoughts, emotions, and behaviors.