Describe the Use of Personalization and Customization in E-Commerce

question 64

Essay

Describe the use of personalization and customization in e-commerce.What business value do these techniques have?

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Definitions:

Other-Race Effect

The inclination to identify faces belonging to the race one is most acquainted with more effortlessly, believed to form during early childhood.

Own-Race Bias

The tendency to more easily recognize faces of the race that one is most familiar with, compared to faces from other races.

Just-World Phenomenon

The cognitive bias to believe that the world is just and people get what they deserve, which helps explain the tendency to blame victims.

Blame-The-Victim Phenomenon

A social phenomenon where the victim of a crime or any wrongful act is held entirely or partially responsible for the harm that befell them.