When a Statement Is "Off the Record," This Means

question 6

Multiple Choice

When a statement is "off the record," this means:

• A) Anything you told the reporter before you said "off the record" cannot be used in the reporter's story.
• B) Your identity is completely protected; no one will be able to figure out the information came from you.
• C) A reporter cannot put any of the information you provided in his or her story.
• D) A reporter can use the information you provided in a story as long as the remarks are not attributed directly to you.

---

Definitions:

Market Needs

The specific requirements or demands of a target market that businesses aim to satisfy with their products or services.

Marketing Program

A plan that integrates the marketing mix to provide a good, service, or idea to prospective buyers.

Market Segmentation

Market segmentation is the process of dividing a market into distinct groups of buyers based on different needs, characteristics, or behaviors, who might require separate products or marketing strategies.

Return on Investment

A measure of the profitability of an investment, calculated by dividing the net profit by the initial cost.