A ________ Is a Specialized Community of Consumers and Employees

question 26

Multiple Choice

A ________ is a specialized community of consumers and employees whose identification and activities focus around the brand.

• A)brand community
• B)brand channel
• C)brand association
• D)brand personality
• E)brand cluster

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Definitions:

Genuine Voice

Authentic and honest expression or communication style that reflects true intentions and personality, often emphasized in branding and public relations.

Corporate Social Responsibility Messages

are communications from a company about its efforts and initiatives to behave ethically and contribute to economic development, the environment, and quality of life of its stakeholders.

Corporate Reputation

The perception of a company's trustworthiness, quality, and reliability by the public, customers, and stakeholders.

Shareholder Value

The return on investment that shareholders receive from a company, often seen as a primary goal of businesses, including profit and stock price appreciation.