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Aromas Pte Ltd introduced a new line of shower gels.To analyze consumer reaction,the company interviewed people who bought them.When Sarah was asked why she had chosen the new shower gel,she said she bought it because a friend recommended it.Sarah is at which level of the brand dynamics pyramid?
Specialization
Concentrating on a narrow area of expertise or production to increase efficiency and output.
Opportunity Cost
The financial impact of bypassing the subsequent top alternative during decision-making.
Trade
The exchange of goods or services between parties.
Adam Smith
An 18th-century Scottish economist and philosopher, often considered the father of modern economics, known for his theories on free markets.
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