With Respect to the "Six Brand Building Blocks," ________ Describes

question 58

Multiple Choice

With respect to the "six brand building blocks," ________ describes the extrinsic properties of the product or service,including how the brand attempts to meet customers' psychological or social needs.

• A)brand imagery
• B)brand judgment
• C)brand resonance
• D)brand salience
• E)brand performance

---

Definitions:

Market Price

The contemporary price for purchasing or selling an asset or service.

Stock Split

A corporate action that increases the number of a company's outstanding shares by dividing each share, which in turn reduces its price, without changing the shareholders' equity.

Common Stock

A type of equity security representing ownership in a corporation, with rights to vote on corporate matters and receive dividends.

Shares Outstanding

This key term represents the aggregate number of issued shares of a corporation held by investors, including restricted shares owned by the company’s officers and insiders.