The Hallmark of an Optimal Brand Portfolio Is ________

question 129

Multiple Choice

The hallmark of an optimal brand portfolio is ________.

• A)the ability of each brand in it to maximize equity in combination with all the other brands in it
• B)the ability of each brand to maximize its individual equity in isolation
• C)maximum brand overlap
• D)the eventual reduction of brand differentiation to create a unified brand appearance
• E)maximum internal competition within the firm