Even If Sales of a Brand Extension Are High and Meet

question 135

Multiple Choice

Even if sales of a brand extension are high and meet targets, the revenue may be coming from consumers switching to the extension from existing parent-brand offerings - in effect ________ the parent brand.

• A) diluting
• B) cannibalizing
• C) reinforcing
• D) eroding
• E) revamping

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Definitions:

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Diagrams or images used to illustrate the steps in a process or how something works.

Text

Written words or content presented in a book, document, online, or other mediums.

Audience

The group of people who are the intended recipients of a message, performance, or piece of media.

Keynote

A main or highlighted speech delivered to set the underlying tone and summarize the core message of an event.