Examlex
Behavioral segmentation variables include:
Owner's Equity
The residual interest in the assets of an entity after deducting liabilities; essentially the net worth belonging to the owners.
Liabilities
Financial obligations or debts owed by a business to others, which must be paid back in the future.
Assets
Economic resources owned by a business that are expected to provide future benefits or value.
Balance Sheet
A financial statement that presents a company's financial position at a specific point in time, including assets, liabilities, and equity.
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