________ Is the Science of Using Psychology and Demographics to Better

question 70

Multiple Choice

________ is the science of using psychology and demographics to better understand consumers.

• A) Psychographics
• B) Interactionism
• C) Clustering
• D) Demographic transition
• E) Customerization

---

Definitions:

Neuroticism

A personality trait characterized by emotional instability, anxiety, moodiness, worry, and fear.

Emotionally Upset

A state of distress or disturbance in one's emotional equilibrium, often resulting from a specific event or situation.

Serotonin Levels

The concentration of serotonin, a neurotransmitter, in the human body that influences mood, emotional well-being, and several physical processes.

Natural Selection

A process in biological evolution where organisms with traits better suited to their environment are more likely to survive and reproduce.