With Respect to Loyalty Status, If a Consumer Is Loyal

question 43

True/False

With respect to loyalty status, if a consumer is loyal to two or three brands, he or she is called shifting loyal.

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Definitions:

Language

A system of communication that is governed by a system of rules (a grammar) and can express an infinite number of propositions.

Expressive Aphasia

A neurological disorder characterized by the impaired ability to produce language (spoken or written) despite being able to understand it, typically resulting from brain damage.

Receptive Aphasia

A neurological condition characterized by difficulties in understanding spoken or written language, despite intact sensory function.

Written Language

A system of symbols and signs used to convey complex messages and ideas through the physical medium of writing.