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In the straight rebuy, "out-suppliers" try to get a small order and then enlarge their purchase share over time.
High Modernity
A concept referring to the stage of social development marked by a strong faith in progress, science and technology, and the rational organization of society.
Globalization
The process of increasing interconnectivity and interdependence among countries worldwide through trade, investment, technology, culture, and politics.
Risk
The potential for losing something of value, which can be physical, financial, or psychological, due to uncertainties in a given situation.
Orientalism
A critical concept that describes the West's often patronizing perception and depiction of Eastern societies, cultures, and peoples, as fundamentally opposed to and lesser than Western norms and values.
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