A Consumer Tells Another Consumer,"Every Time I Eat at Jack's

question 112

Multiple Choice

A consumer tells another consumer,"Every time I eat at Jack's Steakhouse,I get poor service." Whether this is true or not,it is the consumer's perception.This is an example of consumers basing future predictions on the quickness and ease with which a particular example of an outcome comes to mind.This scenario would be an illustration of the ________ heuristic.

• A)discrimination
• B)differentiation
• C)availability
• D)screening
• E)representativeness

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Definitions:

Pathogens

Microorganisms or agents that are capable of causing disease or illness in their hosts.

Tumor Cells

Abnormal cells that grow and divide uncontrollably, forming a tumor, and may invade nearby tissues or spread to other parts of the body.

Coronary Heart Disease

A condition characterized by reduced blood flow to the heart muscle due to build-up of plaque in the arteries of the heart.

Percent

A mathematical term representing a part per hundred, used to describe proportions, ratios, or fractions in terms of hundredths.