A Consumer Tells Another Consumer,"Every Time I Eat at Jack's

question 112

Multiple Choice

A consumer tells another consumer,"Every time I eat at Jack's Steakhouse,I get poor service." Whether this is true or not,it is the consumer's perception.This is an example of consumers basing future predictions on the quickness and ease with which a particular example of an outcome comes to mind.This scenario would be an illustration of the ________ heuristic.

• A)discrimination
• B)differentiation
• C)availability
• D)screening
• E)representativeness

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Definitions:

WACC

The Weighted Average Cost of Capital, a calculation of a firm's cost of capital in which each category of capital is proportionately weighted.

WACC

The Weighted Average Cost of Capital is the average rate of return a company is expected to pay its shareholders for using their capital.

Unsuitable Projects

Projects that are not appropriate or ideal for meeting the strategic, operational, or financial goals of an organization.

Yield-to-Maturity

The total return anticipated on a bond if it is held until it matures, accounting for interest payments and repayment of capital.