Explain the Concept of Selective Retention and Its Association with Marketing

question 152

Essay

Explain the concept of selective retention and its association with marketing.

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Definitions:

Facebook

A social networking site that allows users to create profiles, share photos and videos, send messages, and keep in touch with friends, family and colleagues.

WAN

Wide Area Network, a telecommunications network that extends over a large geographical area for the primary purpose of computer networking.

LAN

Local Area Network, a computer network that interconnects computers within a limited area such as a home, school, or office building.

MAN

Metropolitan Area Network, a network that connects users with computer resources in a geographic area or region larger than that covered by even a large local area network (LAN) but smaller than the area covered by a wide area network (WAN).