In Which of the Following Cases Is Building a Database

question 91

Multiple Choice

In which of the following cases is building a database worthwhile for the company?

• A)Clare's creates personalized sculptures for special occasions.
• B)Sales of Clarity soap have fallen over the past few months in all regions.
• C)2Wheels sends appropriate gifts and discount coupons to deepen customer loyalty.
• D)Uncle Jim's sells its range of snacks in stores throughout the country.
• E)Ready-to-wear clothes brand Zeep targets the teen and tween market throughout the U.S.

Recognize the use of technology in marketing research, including digital methods and neuromarketing techniques.

Understand the steps involved in the marketing research process and the importance of each step.

Gain insight into the challenges and advantages associated with primary and secondary research.

Understand the various motivational theories and their applications.

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