Which of the Following Is True for Customer-Perceived Value

question 33

Multiple Choice

Which of the following is true for customer-perceived value?

• A) It is the perceived monetary value of the bundle of economic, functional, and psychological benefits customers expect from a product.
• B) It is the difference between the prospective customer's evaluation of all the benefits and all the costs of an offering and the perceived alternatives.
• C) It is the perceived bundle of costs customers expect to incur in evaluating, obtaining, using, and disposing of the given market offering.
• D) It is the net present value of the stream of future profits expected over the customer's lifetime purchases.
• E) It is the process of investigating the hierarchy of attributes consumers examine in choosing a brand if they use phased decision strategies.

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Definitions:

Nonverbal Signals

Nonverbal signals are forms of communication without words, such as body language, gestures, facial expressions, and tone of voice, which convey feelings or intentions.

Acceptance

The act of receiving or consenting to something offered or proposed.

Caution Signals

Indicators or signs, either verbal or non-verbal, that suggest potential issues, objections, or resistance in a sales context.

Blocked Communication

A situation where communication is hindered or made ineffective due to barriers such as language, cultural differences, or interpersonal conflicts.