Some Customers Inevitably Become Inactive or Drop Out

question 96

Multiple Choice

Some customers inevitably become inactive or drop out. The challenge for marketers is to reactivate them through ________ strategies.

• A) win-back
• B) retention
• C) defection
• D) sell-out
• E) recuperation

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Definitions:

Midlife Crisis

A period of emotional turmoil and identity questioning that typically occurs in middle adulthood, often characterized by a desire for change.

Erik Erikson

A developmental psychologist known for his theory on the psychosocial stages of human development, which outlines eight stages from infancy to adulthood.

Daniel Levinson

A psychologist known for his theory on the stages of adult development, particularly the concept of a "mid-life crisis."

Albert Bandura

A renowned psychologist known for his work in social learning theory, emphasizing the importance of observing and modeling the behaviors, attitudes, and emotional reactions of others.