Which of the Following Is True for Customer Relationship Marketing

question 133

Multiple Choice

Which of the following is true for customer relationship marketing?

• A) Competitors can often hack into CRM systems.
• B) Building and maintaining a customer database requires a large investment.
• C) It is very difficult to find and train database employees.
• D) Long-term results of such systems are still unproven.
• E) Focusing too much on databases separates a company from its customers.

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Definitions:

Dissonance

A mental struggle arising from holding conflicting attitudes and beliefs at the same time.

Hypocritical Behavior

Actions that contradict stated beliefs, values, or principles, typically involving a pretense of having virtues or moral beliefs that one does not actually possess.

Discomfort

A mild state of physical or psychological unease or distress.

Negative Implicit

Unconscious negative associations or attitudes towards people, objects, or concepts.