If a Marketing Researcher Chooses to Use Word Associations, the Researcher

question 113

Multiple Choice

If a marketing researcher chooses to use word associations, the researcher is using ________.

• A) closed-end questions
• B) Likert scale questions
• C) open-end questions
• D) rating scale questions
• E) semantic differential questions

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Definitions:

Form 990

A tax form filed by nonprofit organizations to provide the IRS with annual financial information, including revenue, expenses, and compensation of officers.

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Organizations that are not required to pay federal income taxes, typically due to their charitable, religious, educational, or governmental purposes, such as non-profit organizations.

Donor Disclosure

The requirement for a nonprofit organization to report certain information about its donors, depending on the size of the donation and local regulations.

Pledges

Commitments made by individuals or organizations to donate a specified amount of money or assets.