Examlex
The primary purpose of ________ is to identify the range of possible brand associations in consumers' minds.
Centralizing Production
The process of consolidating production activities and operations into a single or fewer locations to improve efficiency and control.
Meganational Strategy
A business approach that emphasizes global-scale operations and market presence.
Differentiation Strategy
A marketing strategy in which a company develops a unique product or service to stand out from competitors.
Cost-Leadership
A competitive strategy that aims to achieve the lowest cost of operation within the industry, often leading to lower prices for consumers.
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