Why Do Firms Employ Two or Three Research Methods

question 111

Multiple Choice

Why do firms employ two or three research methods?

• A)To exhibit similar tastes and preferences.
• B)To show findings are equal across different customer segments.
• C)To show a unique approach to what they do.
• D)To increase confidence in the results.
• E)The firms want to provide consumers with a greater number of research choices.

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Definitions:

Homo Erectus

"Upright human." A species within the genus Homo first appearing just after 2 million years ago in Africa and ultimately spreading throughout the Old World.

Oligocene Era

A geologic epoch of the Paleogene Period, occurring from about 34 to 23 million years ago, during which mammals and birds evolved considerably.

Continental Drift

In the theory of plate tectonics, the movement of continents embedded in underlying plates on the earth's surface in relation to one another over the history of life on earth.

Climate Change

Significant and long-term changes in the Earth's climate, including global warming, largely attributed to human activities.