When a Company Acquires Consumer-Panel Data from Firms Like A Company

question 48

Multiple Choice

When a company acquires consumer-panel data from firms like A.C.Nielsen Company and Taylor Nelson Sofrés,which of the following steps to improve the quality of a company marketing intelligence system is the company resorting to?

• A)training and motivating the sales force to spot and report new developments
• B)motivating distributors,retailers,and other intermediaries to pass along important intelligence
• C)hiring external experts to collect intelligence
• D)using external network
• E)purchasing information from outside research firms and vendors

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Definitions:

Plantations

Large estates, especially in the American South, where crops like cotton, tobacco, and sugar were grown, often through the labor of enslaved African Americans before the Civil War.

Southern African-Americans

A demographic group primarily residing in the Southern United States, historically subjected to slavery, segregation, and discrimination.

Social Scale

A hierarchical structure that ranks individuals or groups in terms of their social status, often influenced by factors such as wealth, occupation, and education.

Without Property

Refers to individuals or groups that do not own property or land, often highlighting issues of economic disparity and social inequality in various contexts.