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Suppose the Brand Development Index of a Detergent Manufactured by P&G

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Essay

Suppose the brand development index of a detergent manufactured by P&G is 90 in Singapore and that in India is 48.Compare the marketing opportunity of the detergent in the two countries.


Definitions:

Task Expertise

Specific knowledge or skills related to performing certain tasks efficiently and effectively.

Optimizing Decisions

Optimizing decisions give the absolute best solution to a problem.

Rules Of Thumb

Simple, practical guidelines or principles, often based on experience rather than precise knowledge, used to make decisions or solve problems.

Decision-Making

The cognitive process of selecting a course of action among several alternatives to achieve a desired objective.

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