When a Company Acquires Consumer-Panel Data from Firms Like A Company

question 48

Multiple Choice

When a company acquires consumer-panel data from firms like A.C.Nielsen Company and Taylor Nelson Sofrés,which of the following steps to improve the quality of a company marketing intelligence system is the company resorting to?

• A)training and motivating the sales force to spot and report new developments
• B)motivating distributors,retailers,and other intermediaries to pass along important intelligence
• C)hiring external experts to collect intelligence
• D)using external network
• E)purchasing information from outside research firms and vendors

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Definitions:

Operating Income

The profit realized from a business's core operating activities, excluding deductions of interest and taxes.

Invested Assets

Assets that are purchased or acquired for the purpose of generating income or appreciating in value.

Managerial Efficiency

Refers to the effectiveness with which managers utilize resources to achieve an organization's objectives and optimize operations.

Investment Turnover

A ratio that measures the efficiency of a company in generating sales from its investments in assets.