Examlex
________ for a product is the total volume that would be bought by a defined customer group in a defined geographical area in a defined time period in a defined marketing environment under a defined marketing program.
Building Core Strengths
The process of developing and enhancing the key capabilities and resources of an organization that are essential for its long-term success.
Winning New Customers
Strategies and efforts aimed at attracting individuals to become new buyers or clients of a product or service.
Winning Back
The efforts of a company to regain former customers or market share that has been lost.
Lost Customers
Individuals or entities that have ceased purchasing or engaging with a business over a certain period, indicating churn.
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