Your Firm Has Experienced a Decline in Sales Over the Last

question 6

Multiple Choice

Your firm has experienced a decline in sales over the last three quarters. You have traced the problems to distribution inefficiencies. Which of the following should you track to ensure that the firm's distribution efficiency is maximized?

• A) average sales per point of sale
• B) sales from new products
• C) trial rate
• D) repurchase rate
• E) new customer gains

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