Which of the Following Is True Regarding a Marketing Audit

question 121

Multiple Choice

Which of the following is true regarding a marketing audit?

• A) It focuses primarily on a firm's macromarketing environment.
• B) It identifies the most-needed improvements and incorporates them into a corrective-action plan with short- and long-run steps.
• C) It is less effective at locating the real source of a problem than a functional audit.
• D) It analyzes only those marketing activities that have failed to produce adequate results.
• E) It relies solely on company managers for data and opinions.

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Definitions:

Supply Chain Analytics Maturity Model

A framework describing the stages of advancement and capabilities within an organization's supply chain analytics, from basic reporting to advanced predictive and prescriptive analytics.

Predictive

Related to the ability to use data, statistical algorithms, and machine learning techniques to identify the likelihood of future outcomes based on historical data.

Sophistication and Robustness

Describes the level of complexity and resilience of a system, process, or product in responding to challenges and achieving objectives.

Supply Chain Analytics

The use of data analysis tools and methodologies to analyze, model, and improve end-to-end supply chain processes and performance.