Product Adaptation Involves ________

question 36

Multiple Choice

Product adaptation involves ________.

• A) altering the product to meet local preferences with no change in communication strategy
• B) altering the product to meet minimum acceptable standards
• C) altering both the product and the communication strategy to meet local preferences
• D) altering neither the product nor the communication strategy while entering a new market
• E) developing a new product and adapting the communication strategy to enter a new market

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Definitions:

Working Memory

A mental system with restricted capacity, tasked with briefly maintaining information for processing.

Salient Aspects

Features or characteristics that stand out and are most noticeable or important in a particular context.

Novice

A person who is new to the circumstances, work, etc., possessing little experience or skills in a particular field or activity.

Childhood Amnesia

The phenomenon where adults are unable to recall episodic memories from their early childhood, typically before age 3-4.