Companies Can Run the Same Marketing Communications Programs as Used

question 11

Multiple Choice

Companies can run the same marketing communications programs as used in the home market or change them for each local market, a process called ________.

• A) product communications
• B) market development
• C) dual adaptation
• D) diversification
• E) communication adaptation

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Definitions:

Crucifix

A crucifix is a Christian symbol consisting of a cross with an image of Jesus Christ's body hung upon it, representing the sacrifice of Jesus’ crucifixion in the New Testament.

Durkheim

A French sociologist, Emile Durkheim, who is considered one of the founding fathers of sociology, emphasized the importance of social institutions and structures in influencing human behavior and social solidarity.

Totem

A natural object, animal, or phenomenon regarded as a symbol representing clans, tribes, or families, carrying spiritual or cultural significance.

Durkheim

Emile Durkheim was a pioneering French sociologist who made significant contributions to the study of social structures, collective consciousness, and the role of societal norms and institutions.