When a Customer Places an Order at BookBox

question 47

Multiple Choice

When a customer places an order at BookBox.com, the company processes the customer's payment information, sends the order to the nearest warehouse, and ships the order via FedEx. This is best described as the ________.

• A) market-sensing process
• B) customer acquisition process
• C) customer relationship management process
• D) fulfillment management process
• E) new-offering realization process

---

Definitions:

Ideas Developing

The process of forming new concepts, innovations, or creative thoughts.

Key Areas

Essential or major aspects of a subject, project, or field that are critical for understanding or success.

Evaluation

The systematic assessment of the performance, effectiveness, or value of a program, practice, or procedure.

Information

Data that has been processed, organized, or structured in a way that adds meaning or context, making it useful to those who need it.