Identify the Elements of a Tactical Marketing Plan for a New

question 115

Essay

Identify the elements of a tactical marketing plan for a new kind of cola.

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Definitions:

Pressuring Employer

Tactics or strategies used by employees or unions to encourage employers to meet their demands or negotiate.

Contractual Terms

Specific provisions or stipulations contained within a contract that outline the obligations, rights, and responsibilities of each party.

Arbitration

A form of alternative dispute resolution where a neutral third party, the arbitrator, makes a binding decision to resolve a dispute between parties.

Work-to-rule

A form of industrial action in which employees perform their tasks exactly as outlined in their job descriptions, refusing to do any more than the minimum required as a means of protest.