Average Click-Through for Pay-Per-Click Ads Is About 0.08 Percent

question 132

True/False

Average click-through for pay-per-click ads is about 0.08 percent.

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Definitions:

Expected Rate

The anticipated return or yield on an investment or financial instrument over a certain period.

Real Holding-period Return

The total return on an investment, accounting for inflation, over the period it is held, reflecting the true increase in purchasing power.

Real Rate of Return

The rate of profit or growth rate after adjusting for inflation.

Nominal Rate

The interest rate before adjustments for inflation, as opposed to the real rate, which is adjusted for inflation.