The Number of Different Persons or Households Exposed to a Particular

question 136

Multiple Choice

The number of different persons or households exposed to a particular media schedule at least once during a specified time period is known as ________.

• A) range
• B) impact
• C) intensity
• D) reach
• E) frequency

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Definitions:

Machine Hours

The total number of hours that machines are used or operated during a specific time period, often used as a basis for allocating manufacturing overhead.

Direct Labor Hour

A measure of the time spent by workers manufacturing a product or delivering a service.

Special Materials

Unique or unusual materials required for specific production processes or products, often implying additional cost or procurement effort.

Step-fixed Costs

Expenses that remain constant over a range of production but can change when production exceeds certain levels.