The Weighted Number of Exposures (WE) of an Advertising Message

question 119

Multiple Choice

The weighted number of exposures (WE) of an advertising message over a given medium is given by ________.

• A) WE = reach × frequency
• B) WE = (reach × frequency) / impact
• C) WE = reach × frequency × impact
• D) WE = (reach + frequency) / impact
• E) WE = frequency / reach

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Definitions:

Emotional Intelligence

The ability to understand, use, and manage one's own emotions in positive ways to relieve stress, communicate effectively, empathize with others, and overcome challenges.

Behaviors

The actions or reactions of individuals or groups in response to internal or external stimuli.

Interpersonal Relationships

Emotional or social connections between two or more people, which can range from casual acquaintance to deep, long-term bonds.

Learned Tendency

A behavior or response that has been acquired through previous experiences or education, influencing an individual's actions in specific situations.