What Is the Gross Rating Points (GRP)for a Media Schedule

question 48

Multiple Choice

What is the gross rating points (GRP) for a media schedule that reaches 60 percent of homes with an average exposure frequency of 4 and impact of 1.5?

• A) 15
• B) 160
• C) 360
• D) 240
• E) 10

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Definitions:

Activity-Based Costing

An approach to costing that pinpoints various activities in a company and distributes each activity's costs to every product and service based on their actual consumption.

Machine-Hours

A measure of production time, representing the total hours machines are operated in the manufacturing process.

Overhead Cost

Indirect expenses related to the general operation of a company, including administrative and facility costs not directly tied to production.

Activity-Based Costing

A costing method that assigns costs to products based on the activities required to produce them, improving accuracy by identifying cost drivers.