Which of the Following Is an Advantage of Using Radio

question 4

Multiple Choice

Which of the following is an advantage of using radio as an advertising medium?

• A) higher attention than television
• B) standardized rate structures
• C) long duration of ad exposure
• D) high quality reproduction
• E) high geographic selectivity

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Definitions:

Behavioural Self-management

The process of controlling one's own behavior through self-observation, self-evaluation, and self-reinforcement to achieve personal goals.

Equity Comparisons

The process of comparing one's own ratio of contributions and rewards with the ratios of others to gauge fairness.

Goal-setting Theory

A motivation theory which posits that setting specific and challenging goals, along with appropriate feedback, enhances performance.

Task Goals

Specific objectives or targets set for tasks or activities, focusing on the completion and achievement of individual assignments.