In Which of the Following Types of Advertising Timing Patterns

question 108

Multiple Choice

In which of the following types of advertising timing patterns do exposures appear evenly throughout a given period?

• A) concentration
• B) pulsing
• C) flighting
• D) continuity
• E) frequency capping

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Definitions:

Tuberculosis

A contagious bacterial infection primarily affecting the lungs, marked by symptoms such as cough, fever, and weight loss.

Whooping Cough

An infectious bacterial disease causing uncontrollable coughing fits and a distinctive "whooping" sound when inhaling.

Botulism

A life-threatening type of food poisoning that results from eating improperly canned or preserved foods that have been contaminated with the bacterium Clostridium botulinum.

Tetanus

A serious bacterial infection affecting the nervous system, leading to painful muscle contractions, commonly known as lockjaw.