Examlex
Which of the following is a sales promotion tool that is consumer franchise building in nature?
Marginal Utility
The extra contentment a customer obtains by using an additional unit of a product or service.
Total Utility
The aggregate level of satisfaction or benefit that a consumer derives from consuming a particular quantity of goods or services.
Budget Constraint
The limit that the size of a consumer’s income (and the prices that must be paid for goods and services) imposes on the ability of that consumer to obtain goods and services.
Money Income
Refers to the total amount of monetary earnings or receipts accruing to an individual or household, originating from various sources like wages, dividends, and benefits.
Q5: When a manufacturer requests a behavior that
Q11: The marketing strategy section of the marketing
Q30: Which of the following channel conflict resolution
Q64: Alan is an executive with an ad
Q98: Companies that fail to develop new products
Q118: Which of the following products is most
Q121: What does the term organic growth mean?
Q123: Good marketing plans are usually short and
Q130: Today,the "mass market" is actually splintering into
Q138: Imagine that you are in charge of