Premiums, as a Consumer Promotion Tool, Are Defined as ________

question 69

Multiple Choice

Premiums, as a consumer promotion tool, are defined as ________.

• A) offers to consumers of savings off the regular price of a product, flagged on the label or package
• B) certificates entitling the bearer to a stated saving on the purchase of a specific product
• C) programs providing rewards related to the consumer's frequency and intensity in purchasing the company's products or services
• D) merchandise offered at a relatively low cost or free as an incentive to purchase a particular product
• E) values in cash or in other forms that are proportional to patronage of a certain vendor or group of vendors

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Definitions:

Fatty Acid Structures

The molecular arrangement of fatty acids, which typically consist of long hydrocarbon chains with a terminal carboxylic acid group; can be saturated or unsaturated.

Acid Base Hydrolysis

A reaction where water and an acid or base catalyze the breakdown of a molecule, often leading to the cleavage of chemical bonds.

Triacylglyceride

A lipid molecule made up of three fatty acids esterified to glycerol, serving as the primary form of energy storage in animals.

Alkylbenzenesulfonate Detergent

A type of synthetic detergent made from alkylbenzene sulfonic acid, commonly used for its cleaning properties.