Rolex Calls Itself the "Official Timekeeper" of the Wimbledon and Australian

question 31

Multiple Choice

Rolex calls itself the "Official Timekeeper" of the Wimbledon and Australian Open lawn tennis championships, by virtue of its sponsorships of the marquee events. What is the most likely objective for Rolex's sponsorship deal with these events?

• A) to permit merchandising or promotional opportunities
• B) to express commitment to the community or on social issues
• C) to create experiences and evoke feelings
• D) to identify with a particular target market or lifestyle
• E) to increase salience of company or product name

---

Definitions:

Quantity Demanded

The cumulative quantity of a product or service that buyers are ready and capable of buying at a certain price during a defined timeframe.

Quantity Supplied

The amount of a certain good or service that producers are willing and able to sell at a specific price.

Individual Supply Curves

Graphical representations showing the relationship between the price of a good and the quantity of the good a seller is willing to supply, holding all else constant.

Market Supply Curve

A graphical representation showing the relationship between the price of a good and the total output of the industry.