Mountain Dew Is a Brand Known for Sponsorships of Adventure

question 21

Multiple Choice

Mountain Dew is a brand known for sponsorships of adventure events such as snowboarding and skateboarding competitions. What is the most likely objective of Mountain Dew's sponsorship of these events?

• A) to enhance corporate image
• B) to express commitment to the community or on social issues
• C) to entertain key clients or reward key employees
• D) to create perceptions of key brand image associations
• E) to become part of a personally relevant moment in consumers' lives

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Definitions:

Kinesthetic Learners

Individuals who learn best through physical activities and handling items physically.

Auditory Learners

Individuals who learn best through listening, benefiting more from lectures, discussions, and audio materials.

Visual Learners

individuals who learn best when information is presented in a visual manner, such as through charts, diagrams, or videos.

Verbal Learners

Individuals who prefer to use words, in both speech and writing, to understand and learn information.