Mountain Dew Is a Brand Known for Sponsorships of Adventure

question 21

Multiple Choice

Mountain Dew is a brand known for sponsorships of adventure events such as snowboarding and skateboarding competitions. What is the most likely objective of Mountain Dew's sponsorship of these events?

• A) to enhance corporate image
• B) to express commitment to the community or on social issues
• C) to entertain key clients or reward key employees
• D) to create perceptions of key brand image associations
• E) to become part of a personally relevant moment in consumers' lives

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Definitions:

New Ideas

Innovative or original thoughts and concepts that have not been previously considered or explored.

Recruiting

The process of identifying and attracting potential candidates from within or outside an organization to fill job vacancies.

Selection Decision

The process of choosing the most suitable candidate from a group of applicants for a job or role.

Organizational Development

Is a system-wide effort, managed from the top of the organization, to increase the organization’s overall performance through planned interventions.