Audi Models Featured Prominently in the 2010 Blockbuster Iron Man

question 67

Multiple Choice

Audi models featured prominently in the 2010 blockbuster Iron Man 2, including main character Tony Stark's personal R8 Spyder. Which of the following is the most rational explanation for Audi's decision to associate itself with the movie?

• A) to express commitment to the community or on social issues
• B) to identify with a particular target market or lifestyle
• C) to create experiences and evoke feelings
• D) to become part of a personally relevant moment in consumers' lives
• E) to entertain key clients or reward key employees

---

Definitions:

Net Capital Outflow

The difference between the domestic purchase of foreign assets and the foreign purchase of domestic assets.

Loanable Funds

The total amount of funds available in the financial markets for borrowing, which determines the market interest rates.

U.S. Grocery Chain

A set of related supermarkets or grocery stores operating under a similar brand or management in various locations across the United States.

Warehouse

A warehouse is a large building where goods are stored before they are distributed for sale or further processing.