Reinforcement Advertising Aims to Stimulate Repeat Purchase of Products and Services

question 36

True/False

Reinforcement advertising aims to stimulate repeat purchase of products and services.

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Definitions:

Negative Punishment

A behavior modification technique where a desirable stimulus is removed following an unwanted behavior to decrease the likelihood of that behavior occurring in the future.

Primary

Referring to something that is first in order, importance, or rank.

Secondary Reinforcers

Reinforcements that are learned through association with primary reinforcers and are not necessarily satisfying by themselves (e.g., praise, money).

Thorndike

An American psychologist known for his work in the field of learning theory that lead to the development of operant conditioning within behaviorism.