MPR's Contribution to a Company's Bottom Line Is the Easiest

question 30

True/False

MPR's contribution to a company's bottom line is the easiest to measure because it is used along with other promotional tools.

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Definitions:

Brand Manager

A professional responsible for developing and maintaining a brand to increase its market share and profitability.

Brand's Position

Refers to a brand's unique place in the market, perceived by consumers, in relation to its competition, based on attributes, benefits, values, or identity.

Personality

The combination of characteristics or qualities that forms an individual's distinctive character, often applied to brands to humanize them.