Which of the Following Elements of the Marketing Communication Mix

question 6

Multiple Choice

Which of the following elements of the marketing communication mix involves use of mail, telephone, fax, e-mail, or Internet to communicate with or solicit response or dialogue from specific customers and prospects?

• A) advertising
• B) personal selling
• C) direct marketing
• D) public relations
• E) sales promotion

---

Definitions:

Functionalism

A theory in sociology and anthropology that interprets society as a structure with interdependent parts designed to serve specific functions for the overall stability and continuity.

Coercion And Power

Involves the use of force or threats to make someone do something against their will, often examined within the context of social, political, or interpersonal dynamics.

Shared Public Values

Common beliefs or standards considered important by a community or society.

Ida B. Wells-Barnett

An African American journalist, educator, and early leader in the Civil Rights Movement, known for her campaign against lynching.