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All Response Hierarchy Models of the Communication Process Assume the Buyer

question 43

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All response hierarchy models of the communication process assume the buyer passes through cognitive, affective, and behavioral stages, in that order. Which of the following product categories lends itself most appropriately to such a "learn-feel-do" sequence?


Definitions:

Double-Acting Hydraulic

A hydraulic cylinder or system that allows for fluid flow and consequent movement in two directions, enabling both extension and retraction actions.

Compression

The reduction in volume and increase in pressure of air or fuel mixture within an engine cylinder.

Jounce

Upward movement of a wheel that compresses the spring.

Rebound

The release of stored energy from a spring. When a wheel and tire move downward over uneven road conditions it is called rebound.

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