When Planning Communications for a Detergent Brand, Which of the Following

question 84

Multiple Choice

When planning communications for a detergent brand, which of the following sequences of buyer responses should the marketer choose on which to base the communications model?

• A) feel-do-learn
• B) do-feel-learn
• C) feel-learn-do
• D) learn-do-feel
• E) learn-feel-do

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Definitions:

Ossicles

Small bones in the middle ear that play a key role in the process of hearing by transmitting sound vibrations.

Cochlea

A spiral-shaped, fluid-filled inner ear structure that translates sound waves into neural signals.

Depth Cues

Visual indicators that allow individuals to perceive the depth or distance of objects, including both binocular and monocular cues.

Pictorial

Relating to or conveyed through pictures or imagery.