Which of the Following Steps in the Innovation-Adoption Model of Marketing

question 66

Multiple Choice

Which of the following steps in the innovation-adoption model of marketing communications corresponds to the cognitive stage that a buyer passes through?

• A) interest
• B) evaluation
• C) trial
• D) awareness
• E) adoption

---

Definitions:

Compounded Semiannually

Compounded semiannually describes a situation where interest is added to the principal amount of an investment or loan twice a year, leading to an exponential growth in the amount over time.

Compounded Semiannually

This refers to the process where interest on a loan or investment is calculated twice a year and added to the principal amount, affecting future interest calculations.

Tenth Year-end Deposit

A deposit made at the end of the tenth year, often in the context of savings or investment plans.

Compounded Annually

A method of calculating interest in which the accumulated interest is added to the principal sum at the end of each year, increasing the amount of interest earned in subsequent years.