When Apple Introduced the IPod in October, 2001, It Was

question 14

Multiple Choice

When Apple introduced the iPod in October, 2001, it was the first-of-its-kind product that offered sizable storage capacity for songs and a portable device that was not seen before in the market. Which of the following is most likely to have been the marketing communications objective for the iPod at the time of its introduction?

• A) developing brand awareness
• B) building customer traffic
• C) enhancing purchase actions
• D) establishing product category
• E) enhancing firm image

---

Definitions:

Social Media

Digital platforms that facilitate the creation and sharing of information, ideas, career interests, and other forms of expression via virtual communities.

Effective Closings

The concluding part of a communication that reinforces the main message, encourages action, or provides closure.

Negative Messages

Communications that convey denials, rejections, or unfavorable information.

Uncertain Conclusion

A conclusion that is not definite or assured, often because of incomplete or ambiguous information.